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Marketing

How to take advantage of holidays to increase sales

How can you make January your most successful sales month in 10 years? How, in the first 10 days of the quarter, can you sell more than you do in rest of the quarter? How can you make Halloween the best sales day of the year? Our answer: create holiday sales promotions. That’s what this […]

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Design Marketing

How to choose a website prototyping service: 9 tools

Even masters make sketches and draw the details of large paintings on separate easels. If you need to create a high-quality website or a landing page, you have to choose a proper service to create a prototype. In this article, we present 9 of the most popular software applications that can help you create a […]

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Design Marketing

How to create a landing page that increases sales: the ISDEF case

When turning to us, most customers want to improve the external appearance of their IT product. Many of them do not understand that only presenting beautiful graphics is not enough to generate leads and new customers. It’s better to solve the problem in a more complex way – to present the business in a new […]

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Design

18 tips from global brands on how to make the perfect Facebook cover

To succeed in anything, you need to look to the best. That’s why we checked out over 100 Facebook pages of well-known companies that have more than 1 million subscribers or likes – all this, just to find out which Facebook covers are the most effective. We arranged our results into 18 tips you can […]

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Design Marketing

Case: How to increase application downloads by 14.2% using a new android app icon design

This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can […]

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Design Marketing

5 common landing-page image mistakes

Beautiful women always attract attention. Beautiful cars make passers-by turn and look. Beautifully packaged sells goods faster. Appearance is always the first thing to impress us. And what kind of first impression does your landing page design leave? Did you know you have only a few seconds to capture a user’s attention before they move […]

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Design Marketing

10 mistakes in landing page design

Your landing-page design is your project’s highlight. It can give the user more information than any other words on the page. It’s like a girl’s make-up: if it’s neat and elegant, it looks up-market and beautiful; if you overuse the color or turn it into messy war paint, it seems cheap and frivolous. But how […]

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Design Marketing

How to make your Facebook cover attract customers to your business page

Your Facebook cover can be an excellent tool for attracting potential customers to your social network page. But what should the cover look like? What is the best Facebook cover size? What do you need to know about Facebook’s recent business-page redesign? We conducted a study, checked out hundreds of cover designs of world-famous brands […]

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Design

100 easy-to-love iOS icons from around the world

It’s been over 10 years since the first iPhone appeared on the market. Users immediately appreciated its square ios app icon design with rounded corners. The icons were easy to click and gave a nice, neat orderliness to the screen. Only iOS icon designers were unhappy with the standard square icons – those square shapes […]

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Design Marketing

How can an application’s icon design affect the number of app downloads?

How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing. Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column […]