Did you know that just changing the color of the Call to Action (CTA) button can increase the conversion rate of a website by 35%? Is it worth placing a button above the fold line or at the bottom of the page? How do you change the text on the button to increase its efficiency […]
About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app. In fact, app icon design is the element that most influences a user’s desire to click on your app. […]
This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can […]
How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing. Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column […]