A/B test | IconDesignLAB.com Blog

A Comprehensive Guide on How to Create an Effective Call to Action Button

6 Aug, 2018
Design, Marketing
A/B test, Call to action, conversion, CTA

Did you know that just changing the color of the Call to Action (CTA) button can increase the conversion rate of a website by 35%? Is it worth placing a button above the fold line or at the bottom of the page? How do you change the text on the button to increase its efficiency by 68%?

We collected more than 10 interesting case studies and prepared a complete guide on how to create an effective Call to Action button to increase the conversion rate of your website. We will analyze what CTA buttons are and show how to place them correctly on your website, insert the necessary text and choose the most effective design.

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10 case studies that show how an application’s new icon increased downloads

2 Feb, 2018
Design, Marketing
A/B test, Android icon, app icon, icon design

About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, app icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)

Case: How to increase application downloads by 14.2% using a new android app icon design

11 Sep, 2017
Design, Marketing
A/B test, Android icon, app icon, Case study, conversion

This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.

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How can an application’s icon design affect the number of app downloads?

How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing.
Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column for SitePoint in which he describes his experiences in conducting A/B testing of a customer’s Google Play icon.
But they published a cut version, so we decided to publish the unchanged original in our blog, with some stunning and interesting details. Read it and you’ll find out how A/B testing works and how it helped us increase an application’s downloads by 34%. (more…)