Did you know that just changing the color of the Call to Action (CTA) button can increase the conversion rate of a website by 35%? Is it worth placing a button above the fold line or at the bottom of the page? How do you change the text on the button to increase its efficiency […]
Lead Form (or Capture Form) is one of the main parts of a website or landing page where the user can give his or her own personal information. It helps the user subscribe to newsletters or contact the company. Today, we show you how changing the size of a simple lead form can increase a […]
Icon, image, thumbnail, symbol – these elements of a visual interface are known by many names. Why would we need them, how should we use them, and what do we have to know if we don’t want to confuse the user? Icon design gave life to our studio back in 2005. That’s why we’re glad […]
About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app. In fact, app icon design is the element that most influences a user’s desire to click on your app. […]
It took me 44 hours to write this article. During this time, I studied and tested over 50 different tools for landing-page creation, and here I describe the best 20 in detail. So if you’re looking for the best way to create a landing page without knowing how to actually write code, you’ll definitely find […]
You have a landing page, but does it attract as many leads as you want? Have you tried checking its effectiveness? We’ll show you an easy way to find out whether your landing page is understood by your users. It takes about 2 minutes, and doesn’t require any expensive A/B testing or research. All the […]
Even masters make sketches and draw the details of large paintings on separate easels. If you need to create a high-quality website or a landing page, you have to choose a proper service to create a prototype. In this article, we present 9 of the most popular software applications that can help you create a […]
When turning to us, most customers want to improve the external appearance of their IT product. Many of them do not understand that only presenting beautiful graphics is not enough to generate leads and new customers. It’s better to solve the problem in a more complex way – to present the business in a new […]
To succeed in anything, you need to look to the best. That’s why we checked out over 100 Facebook pages of well-known companies that have more than 1 million subscribers or likes – all this, just to find out which Facebook covers are the most effective. We arranged our results into 18 tips you can […]
This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can […]