When turning to us, most customers want to improve the external appearance of their IT product. Many of them do not understand that only presenting beautiful graphics is not enough to generate leads and new customers. It’s better to solve the problem in a more complex way – to present the business in a new […]
This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can […]
Beautiful women always attract attention. Beautiful cars make passers-by turn and look. Beautifully packaged sells goods faster. Appearance is always the first thing to impress us. And what kind of first impression does your landing page design leave? Did you know you have only a few seconds to capture a user’s attention before they move […]
Your landing-page design is your project’s highlight. It can give the user more information than any other words on the page. It’s like a girl’s make-up: if it’s neat and elegant, it looks up-market and beautiful; if you overuse the color or turn it into messy war paint, it seems cheap and frivolous. But how […]
Your Facebook cover can be an excellent tool for attracting potential customers to your social network page. But what should the cover look like? What is the best Facebook cover size? What do you need to know about Facebook’s recent business-page redesign? We conducted a study, checked out hundreds of cover designs of world-famous brands […]
How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing. Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column […]
If you are a geek like me, you should appreciate functionality. You believe that when you add a new feature to the app, sales will go up immediately. Thus you spend months to implement this new feature for your project. However, after the release sales do not go up and you start working on next […]