About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, app icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)
This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.
When a customer asks a designer to draw an app icon, the customer is concerned about two issues: the cost of the work, and the duration of the work. To answer these questions, the designer should have a clear understanding of the customer’s needs. It’s good when you, the customer, knows what a perfect application icon looks like – but what if you don’t know what you want?
There’s a simple answer: look at other work, and listen to yourself. To help you do that, we’ve listed nine websites that provide useful tips. (more…)
