Lead Form (or Capture Form)  is one of the main parts of a website or landing page where the user can give his or her own personal information. It helps the user subscribe to newsletters or contact the company. Today, we show you how changing the size of a simple lead form can increase a website’s conversion rate by 120 – 240%.

If there are too many fields in a form, the user’s desire to fill them decreases. However, if there are only a few fields then you get less information about the user.

So how can you choose the optimal lead form size? (more…)