Icon, image, thumbnail, symbol – these elements of a visual interface are known by many names. Why would we need them, how should we use them, and what do we have to know if we don’t want to confuse the user? Icon design gave life to our studio back in 2005. That’s why we’re glad […]
About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app. In fact, app icon design is the element that most influences a user’s desire to click on your app. […]
How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing. Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column […]