Three shops were built next to each other.

The owner of the one on the left made a sign that read: “We have the lowest prices”.

The owner of the one on the right made a sign that read: “We have the best-quality products”.

The owner of the middle shop thought for some time, and then put up a sign with the words: “Main entrance here” above his door.

(an Internet joke)

We decide whether to enter a new shop or not by looking at its shop window. This is why the best products and decorations are displayed there, together with information about sales or discounts. Your landing page is a sort of a shop window for your business. It’s supposed to draw attention; it should describe your business in a brief and vivid way, and make the user click on the button you want to be clicked. However, a lot of business owners make a mistake by not highlighting the strong points of their business; moreover, they may not think those strong points even exist.  (more…)