When a website doesn’t bring in the desired amount of users, the first thing to do, of course, is look for the reason why. In this article we’ve compiled a list of five online tools that will help you to make quick and effective website and SEO analysis, and you will learn how the key functions of these tools work.
This article will give you the online SEO tools that you can keep on hand when you need to quickly examine SEO-indicators, check download speeds, find your standing amongst competitors, make website analysis reports, and display it on various devices.
In order to always be informed of possible issues, and to check mistakes in time, periodically check your data using these tools. In just a few minutes you could assess the issues plaguing your site, even without having any special marketing knowledge.
1. Analyzing the website speed through GTmetrix
According to Think With Google, 53% of users are not ready to wait more than three seconds for the page to load. If the site is not loaded in that time, they’ll go somewhere else.
If your site is working slowly then every other potential client is lost as they have to wait for your slow website to load. That’s awful!
To determine if there are any performance problems and how fast your site loads, you can use a simple tool called GTmetrix.
The basic functions of service are available free of charge.Simply paste your site address into the main field and click the “Analyze” button.
The full site analysis takes about a minute.
At the output, we receive the following data:
– Your browser and location.
– The website’s performance metrics.
– The page loading speed.
– The total page weight.
Below will be recommendations for each parameter in regards of what to do to improve website speed performance.
Each recommendation can be deployed where you can see the specific type of work that needs to be done for your website.
You can always quickly check website speed easily with GTmetrix, and remember: if it is more than then seconds to load then it’s time to ping the developer and optimize the code and images.
2. SEO-analysis of the website using SEO Site Checkup
SEO Site Checkup is a free tool that will help detect possible website SEO problems in five minutes or less.
In a minute you will have a full analysis of your site.
Data summary divided into five sections:
Common problems with SEO – Using keywords in important markup areas, code and text compliance, having a robots.txt file and XML-Sitemap, HTML standard conforming, URLs for SEO optimization, and the list goes on.
Luckily, this service gives you clues as to how to fix the issues it found.
Speed optimization – Checking various aspects of performance (page size, compression, caching, minimization, server speed, etc.).
Server and security – This section describes several important characteristics in regards to hosting and site security (for example, providing unnecessary access or displaying potentially confidential information, etc.).
Convenience of use on mobile devices. Here you will be shown how your website looks on a smartphone screen.
Advanced SEO – Checking for external links or taboos for indexing important sections, etc.Thus, SEO Site Checkup will give you a complete picture about the shortcomings and problems on your site that interfere with its search system promotion.
3. Testing responsive web design with Screenfly
The mobile audience is growing every year, and according to Statista.com, the share of mobile traffic worldwide this year is 52.2% (compared to 50.3% in 2017).
A website that is incorrectly displayed on a mobile phone not only annoys the user, but it can also completely kill the conversion.
Is everything alright with your site? Let’s check it using Screenfly from Quirktools.
This is a simple and free online tool, and its charm is that you can check the display of the site on different devices.
You can see how your website looks on a PC, a specific tablet brand, a particular smartphone, and even on a TV screen.
If the buttons are not in the right place, the content does not fit on the screen or the text is too small – you will need to work for adaptability.
4. Compare your website with your competitors by using the SerpStat service
SerpStat is a multifunctional SEO platform. Using the free basic functionality, you will learn a lot of interesting things about your website as well as your competitors.
From the summary report you can gather information about traffic, keywords, backlinks, and even your competitors in an organic search.
Free of charge, the service will show:
1) 10 keywords where you occupy the top positions.
2) Keywords Trend
3) The most visible pages for a search system
4) Competitors in organic search.
I especially appreciate this service because it gives you the opportunity to see who you are fighting with for a place under the sun in the SERP, and it lets you compare your website with one or two competitors. To do this, just go to the “Competitors – Compare Domains” section.
5) Report on back links.
Use SerpStat and you can get slices of key data about different countries and different search systems. It is especially important for those who want to enter the market in another country: you will see who competes with you there, you can go to that site and assess what they are good at and what you lack.
5. Learn your audience better using SimilarWeb
SimilarWeb is another website and mobile application analyzer that collects a summary of the resource’s positions and its traffic.
A quick website analysis will give you the following information:
1) Site rank.
2) Traffic data that you get from organic and paid searches, as well as five of your top keywords.
3) The traffic share from social networks.
It quickly becomes clear whether or not you’re wasting your money by paying your SMM manager and on which social network you need to pay more attention to.
4) Excellent function – The interests of your audience.
5) And for dessert – Information about your competitors.
Can free online website and SEO analysis tools help me solve the reasons behind low conversion?
Use these five simple online SEO tools, and you will always be able to quickly check all of the main website indicators. With such analyses, you can identify problems with download speeds and SEO, evaluate the channels that bring traffic, and learn more about your competitors.
But in order to understand the core issue behind why you are losing customers, whether there are usability issues or poor design choices implemented into your site, you must conduct a detailed marketing analysis. It is a good idea to hire an experienced marketing specialist who will:
– deeply dig into the analytics
– test it using dozens of other professional online SEO tools
– analyze how clear the site is to users
– which pages they leave and why
– find design and brand positioning problems.
As a result, you will have a detailed report in your hands with all of the shortcomings that can affect the conversion rate on your site as well as recommendations for their elimination.
By the way, such specialists are on our team, and they will be happy to help you conduct a detailed marketing analysis for your website.