10 case studies that show how an application’s new icon increased downloads

10 case studies that show how an application’s new icon increased downloads

About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, app icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)

How can a new android app icon design affect the number of app downloads?

Case: How to increase application downloads by 14.2% using a new android app icon design

This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.

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How can an application’s icon design affect the number of app downloads?

How can an application’s icon design affect the number of app downloads?

How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing.
Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column for SitePoint in which he describes his experiences in conducting A/B testing of a customer’s Google Play icon.
But they published a cut version, so we decided to publish the unchanged original in our blog, with some stunning and interesting details. Read it and you’ll find out how A/B testing works and how it helped us increase an application’s downloads by 34%. (more…)

Where to find examples of high-quality icons: 9 reference websites you need to know about

Where to find examples of high-quality app icons: 9 reference websites you need to know about

When a customer asks a designer to draw an app icon, the customer is concerned about two issues: the cost of the work, and the duration of the work. To answer these questions, the designer should have a clear understanding of the customer’s needs. It’s good when you, the customer, knows what a perfect application icon looks like – but what if you don’t know what you want?

There’s a simple answer: look at other work, and listen to yourself. To help you do that, we’ve listed nine websites that provide useful tips. (more…)

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