10 case studies that show how an application’s new icon increased downloads

10 case studies that show how an application’s new icon increased downloads

About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, app icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)

How can a new android app icon design affect the number of app downloads?

Case: How to increase application downloads by 14.2% using a new android app icon design

This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.

(more…)

Where to find examples of high-quality icons: 9 reference websites you need to know about

Where to find examples of high-quality app icons: 9 reference websites you need to know about

When a customer asks a designer to draw an app icon, the customer is concerned about two issues: the cost of the work, and the duration of the work. To answer these questions, the designer should have a clear understanding of the customer’s needs. It’s good when you, the customer, knows what a perfect application icon looks like – but what if you don’t know what you want?

There’s a simple answer: look at other work, and listen to yourself. To help you do that, we’ve listed nine websites that provide useful tips. (more…)

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