10 mistakes in icon design that confuse users

10 mistakes in interface icon design that confuse users

Icon, image, thumbnail, symbol – these elements of a visual interface are known by many names. Why would we need them, how should we use them, and what do we have to know if we don’t want to confuse the user? 

Icon design gave life to our studio back in 2005. That’s why we’re glad to share all the knowledge we’ve accumulated over the years with you.  (more…)

10 case studies that show how an application’s new icon increased downloads

10 case studies that show how an application’s new icon increased downloads

About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, app icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)

How can an application’s icon design affect the number of app downloads?

How can an application’s icon design affect the number of app downloads?

How can you understand which app icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an app icon design that’s undergone A/B testing.
Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column for SitePoint in which he describes his experiences in conducting A/B testing of a customer’s Google Play icon.
But they published a cut version, so we decided to publish the unchanged original in our blog, with some stunning and interesting details. Read it and you’ll find out how A/B testing works and how it helped us increase an application’s downloads by 34%. (more…)

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