Marketing
5 Free Useful Tools that can Help you with Website and SEO Analysis

5 free useful tools that can help you with website and SEO analysis

When a website doesn’t bring in the desired amount of users, the first thing to do, of course, is look for the reason why. In this article we’ve compiled a list of five online tools that will help you to make quick and effective website and SEO analysis, and you will learn how the key functions of these tools work.

This article will give you the tools that you can keep on hand when you need to quickly examine SEO-indicators, check download speeds, find your standing amongst competitors, make website analysis reports, and display it on various devices. (more…)

10 case studies that show how an application’s new icon increased downloads

10 case studies that show how an application’s new icon increased downloads

About 50% of users will try to find your application through a search engine. At the same time, 92.6% of people pay the most attention to visual factors when deciding to learn more about an app.
In fact, icon design is the element that most influences a user’s desire to click on your app. You have doubts about it? Then check out these 10 cases that speak to the fact.
Let’s go! (more…)

20 ways to create a landing page without knowing how to code: a complete independent tool review

20 ways to create a landing page without knowing how to code: a complete independent tool review

It took me 44 hours to write this article. During this time, I studied and tested over 50 different tools for landing-page creation, and here I describe the best 20 in detail. So if you’re looking for the best way to create a landing page without knowing how to actually write code, you’ll definitely find a solution here.

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How to escape the most expensive mistake while you order landing page

How to escape the most expensive mistake while you order landing pages

Do you want to order your own landing page? Are you looking through different website designs? Take your time!

If you don’t, you might make a big mistake, which might exact a heavy price down the road.

Don’t search for just any designer to do the job.  (more…)

Two killer tests you should conduct before accepting a landing page

Two killer tests you should conduct before accepting a landing page

You have a landing page, but does it attract as many leads as you want? Have you tried checking its effectiveness? We’ll show you an easy way to find out whether your landing page is understood by your users. It takes about 2 minutes, and doesn’t require any expensive A/B testing or research. All the tools are free and simple to use.
Interested? Then let’s go! (more…)

How to identify your business’s strengths: 45 ideas for your landing page 

How to identify your business’s strengths: 45 ideas for your landing page 

Three shops were built next to each other.

The owner of the one on the left made a sign that read: “We have the lowest prices”.

The owner of the one on the right made a sign that read: “We have the best-quality products”.

The owner of the middle shop thought for some time, and then put up a sign with the words: “Main entrance here” above his door.

(an Internet joke)

We decide whether to enter a new shop or not by looking at its shop window. This is why the best products and decorations are displayed there, together with information about sales or discounts. Your landing page is a sort of a shop window for your business. It’s supposed to draw attention; it should describe your business in a brief and vivid way, and make the user click on the button you want to be clicked. However, a lot of business owners make a mistake by not highlighting the strong points of their business; moreover, they may not think those strong points even exist.  (more…)

How to take advantage of holidays to increase sales

How to take advantage of holidays to increase sales

How can you make January your most successful sales month in 10 years? How, in the first 10 days of the quarter, can you sell more than you do in rest of the quarter? How can you make Halloween the best sales day of the year? Our answer: create holiday sales promotions. That’s what this article is about. You’ll learn whom to acknowledge, how to do it correctly, and what to give them as a present.

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How to choose a website prototyping service: 9 tools

Even masters make sketches and draw the details of large paintings on separate easels. If you need to create a high-quality website or a landing page, you have to choose a proper service to create a prototype. In this article, we present 9 of the most popular software applications that can help you create a website layout. We’ll also help you choose the proper tool.
In our previous post, we figured out what a landing page prototype is and why it’s needed. Today we’re going to consider some tools and software that can make further work on the project more user-friendly. We will also demonstrate the latest capabilities, the newest interfaces and compare prices.
Ok, let’s go! (more…)

how to build a landing page that converts: the ISDEF case

How to create a landing page that increases sales: the ISDEF case

When turning to us, most customers want to improve the external appearance of their IT product. Many of them do not understand that only presenting beautiful graphics is not enough to generate leads and new customers. It’s better to solve the problem in a more complex way – to present the business in a new “package”. I will illustrate this idea through our client’s case. We helped him to increase sales by 25% and created a universal structure for a landing page, which became a reference for later landing pages. In this article, we want to tell you how to build a landing page that converts, about our deep immersion in the activities of the customer and solving his problem with the help of “business packaging”.

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How can a new android app icon design affect the number of app downloads?

Case: How to increase application downloads by 14.2% using a new android app icon design

This is another case on how to increase application downloads using a new android app icon design and A/B testing on Google Play. During the experiment, we conducted 16 A/B tests, changed 6 design concepts, encountered an anomaly, and almost missed an important detail – but once again proved that a new icon design alone can increase an application’s organic downloads.

(more…)

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