Marketing
How can an application’s icon design affect the number of app downloads?

How can an application’s icon design affect the number of app downloads?

How can you understand which icon design will attract the most downloads? Even a professional designer with years of experience can’t answer this question with certainty. However, there’s a way to solve the problem: by ordering an icon design that’s undergone A/B testing.
Roman Rudnik, the head of IconDesignLAB.com studio, wrote a column for SitePoint in which he describes his experiences in conducting A/B testing of a customer’s Google Play icon.
But they published a cut version, so we decided to publish the unchanged original in our blog, with some stunning and interesting details. Read it and you’ll find out how A/B testing works and how it helped us increase an application’s downloads by 34%. (more…)

10 ways to increase website conversion or how to sell more software

If you are a geek like me, you should appreciate functionality. You believe that when you add a new feature to the app, sales will go up immediately. Thus you spend months to implement this new feature for your project. However, after the release sales do not go up and you start working on next new feature…

Nevertheless, there are easier ways to boost sales of your product. 20 minutes if spent wisely can increase your website conversion by dozens times. You just need to know what to pay attention to.

So what are the secrets? We have gathered 10 examples in this article. Look through them and try to implement them on your website.

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